“The Salesforce-Slack deal confirms that collaboration needs context and cannot win standalone. Girish Mathrubootham, who is the CEO and founder of Freshworks : This is not the end of their reconfiguring Salesforce into a platform more general than the sales force.” Salesforce will need to build out (or buy) all the pieces of a business operating system: email, file sharing (they have a start with Salesforce Files), document sharing (they have Quip), low code/no code app builder, work management (Salesforce Anywhere is a start, but is too CRM-oriented), and video conferencing. ![]() “Regarding Salesforce, it can't stop with Slack. It's absurdly inefficient for sales reps to collaborate on deals in Slack and then begrudgingly log into Salesforce to update, track, and forecast. ![]() While it used to work okay to have productivity tooling like Salesforce live in one place and collaboration tooling like Slack live in another, the rapid move to remote/hybrid work and the sheer proliferation of workplace apps has broken that model. What Benioff is recognizing is that the way people use software has changed. “This acquisition will go down as one of the shrewdest in enterprise software history. Jake Saper, who is a General Partner at Emergence Capital : From a product strategy point of view, the acquisition synergies simply make sense." Similarly, Salesforce's current line of products facilitates the same thing-collaboratively working outbound with customers. You cannot beat 'free.’ Slack has positioned itself as a premium collaboration tool across organizational boundaries versus a siloed Microsoft Teams. Slack has not been able to withstand the competition from Microsoft bundling Teams with Office 365. "The deal is a great outcome for Slack when you take into account Slack's sharp revenue slowdown (38% to 25% in the latest quarter). Venkat Ramasamy, who is the Chief Operating Officer of FileCloud : Slack won the battle with this acquisition at a market premium Salesforce is now poised to win the war for market dominance in the collaboration sector against the industry heavyweight-despite the proliferation of Microsoft Teams deployed on nearly every desktop computer worldwide.” Now, with Salesforce acquiring it, Slack can integrate within the Salesforce ecosystem and leverage its ability to build an emotional connection with a growing user base. While Slack went viral with a significant portion of small businesses and mid-market, it was losing the battle to Microsoft Teams for the enterprise market. “Salesforce embraced the path of least resistance with its acquisition of Slack. Sophie Vu, who is the Chief Marketing Officer at Unbabel : Just acquiring Slack will not guarantee the collaboration space to Salesforce-there are other players who still do security and real-time solutions much better at this stage.” This is a big reason why Zoom’s growth outpaced Slack’s in recent months. ![]() Slack has been a pioneer in the first of these, but missed the boat on the second. “It’s important to remember that the pandemic and mass move to remote work has shown us that ‘collaboration’ needs to involve both messaging and real-time communications like audio/video conferencing. That’s the power of platforms.”Īlan Duric, who is the Chief Technology Officer and cofounder of Wire : That’s the broader idea that the Slack acquisition represents. You need to create a community and a marketplace that allows people to interact, transact, and ideally learn from one another. “No matter what industry you are in, it’s not enough to just make and sell a great product anymore. According to Interbrand, four out of the top five most valuable brands in the world are platforms: Apple, Amazon, Microsoft and Google. “Platforms have an outsized effect on the global economy because they create huge marketplaces that facilitate interactions between large numbers of participants. Tien Tzuo, who is the CEO and cofounder of Zuora : This represents an opportunity for Salesforce, which has clear intentions to use Slack to help facilitate better communications between businesses and their customers and partners using ‘Slack Connect.’ With an established foothold in the CRM market, this acquisition could further strengthen Salesforce’s position and help grow Slack’s user base.” ![]() “In our Workplace Communications Trends in 2020 report, we found only 41% of business chat app adopters use tools such as Slack and Teams frequently for external communications, compared to 79% for internal communications. Peter Tsai, who is the Senior Technology Analyst at Spiceworks Ziff Davis :
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